Logo Creation
Define the Brand
- What is the name of the brand or company?
- What are the core values or mission of the brand?
- Who is the target audience?
- What makes this brand unique compared to competitors?
Logo Style
Logos come in various styles. Which of these best fits the brand?
- Wordmark: Just the company name in a custom font (e.g., Google, Coca-Cola).
- Lettermark: Monogram or abbreviation (e.g., HP, IBM).
- Pictorial mark: An icon or image that represents the brand (e.g., Apple, Twitter).
- Abstract mark: A unique geometric shape or abstract symbol (e.g., Nike’s swoosh).
- Combination mark: A mix of both text and image (e.g., Adidas, Burger King).
Color Palette
Color choices can communicate a lot about a brand. Here are some typical associations:
- Red: Energy, passion, urgency.
- Blue: Trust, professionalism, calm.
- Green: Growth, health, eco-friendly.
- Yellow: Optimism, creativity, attention-grabbing.
- Black/Grey: Sophistication, luxury, neutrality.
- Orange: Friendly, vibrant, confident.